Wednesday, August 18, 2010

They Don't Sneak Diss. 1800 vs. Patron

Wowzers. I just saw the 1800 ad campaign to Change the Game (released August 2009) and it came hard. Created by Agent16, the $15 million campaign was launched September of 2009 with TV spots on cable television (such as ESPN and Comedy Central) and a sponsorship of the Los Angeles Lakers. Not only do they say they are the best premium tequila but Soprano actor Michael Imperioli kicks a patron bottle off the table.

“In this economy, we don't think consumers need to pay an arm and a leg for great tasting tequila. This new ad campaign is about reminding people that they can buy the real deal – 1800 Silver Tequila – and have just as much fun.” says a Proximo spokesperson. "Unlike Patrón, which was started by a co-founder of a hair care company in 1989, 1800 Silver Tequila has nine generations of distilling expertise behind it, and is a family-owned brand of superb quality 100% Agave spirit,”

Yes I know I'm late about blogging this but I just had to. Nothing better than aggressive campaigning. More brands should this just as Team Jacob and Team Edward, iPhone vs. Blackberry, Mac vs. Apple rivalries.It makes for better entertainment and brand loyalty.