Tuesday, August 17, 2010

New Band, New Name, New Marketing. FreeCreditScore.com

After saying goodbye to the Free Credit Report name we also said goodbye to their band. After fans voted August 9th, one band from Detroit, Michigan took the title, The Victorious Secrets. Company spokesman, Chris Moloney says "America will embrace them just as the voters have." Their big debut/campaigning  will premiere September 21th on the MTV Music Video Awards 2010. The Martin Agency in Richmond, Virginia will be responsible for the $10-15 mill campaign that will have various tv spots, radio, and even made into ringtons. All jingles will be written by the Martin Agency's Dave Muhlenfeld, and Experian will own the publishing and recording copyrights, just as it was with FreeCreditReport.com 




Check their 1st National TV spot. What do you think?








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