"Well friends like all great things, this too must end" says actor Isaiah Mustafa of Old Spice (what a hottie). The man your man could smell like gives a farewell to all his fans on Youtube. Old Spice took over social media when they allowed anyone to comment and ask questions to Mustafa. Around 184 responses were made to bloggers, twitterers, and youtubers who contacted Old Spice. Even celebs like Perez Hilton and Demi Moore had to participate!
This was probably one of the best social media campaigns ever. Wieden + Kennedy pulled this off perfectly and the content was never lacking. Fans do not want to see this go but as Mustafa says "I am just one ridiculously handsome man. I can't write to everyone."
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