I Poo in Blue

When shopping for baby diapers, mothers tend to buy products that make clean, dry, and happy babies. Let's just say Huggies took it to another level when they released jean diapers in May. For a limited time, Huggies promises "it's the coolest you'll look pooping your pants." Kimberly-Clark says to have already sold 2 million packages in North America. Pretty good eh? Keegan Coulter, Brand Manager at Huggies says the jean diapers are "doing fantastic."

How is P&G going to compete? They already had some issues with their Pampers Dry Max diapers. Associated Press worked on a story about Consumer Product Safety Commission investigating complaints made by parents saying the diapers gave their baby's rashes. Already being criticized on social media, this story would take it to local tv. 


I haven't seen a baby yet in these diapers but I hope I get that chance. I've seen them in diapers with little cartoons or designs but never a denim look. Check out JWT's commercial for the jeans. Click Me! 


But now it gets me wondering is this really for children or something adults to enjoy? but I guess if you have to poop your pants at least look cute doing it.